Free for experts, and for anyone building their first business
Whether you're growing a business that already makes money or building your first one from scratch, The Newsletter Builder's Kit hands you everything you need.
Your access link lands in your inbox within a few minutes.
I've earned a full-time living online since 2008. For a long stretch of that, my income rode on whatever platform happened to be working that year. When the platform changed the rules, my lead flow changed with it, and I'd start the scramble all over again.
The one asset that never stopped working was the list. Every time I rebuilt, the newsletter was the thing I rebuilt first, because it's the only piece of the business I actually own. It lands in the inbox, it builds trust at scale, and it turns a stranger into a client without me chasing anyone. It also keeps me in front of the people who already know me, so when their timing changes, I'm the one they call.
Brenda and I put everything we know about doing that into one kit. The course walks you through building it, growing it, and monetizing it, step by step. The masterclass shows you the three-step system behind it. The vault gives you the tools we use. And the community means you're never figuring it out alone.
What's inside the kit
A multi-hour course that takes you from a blank page to a newsletter that pays for itself. Positioning, voice, setup, growth sources, welcome sequence, and the revenue paths that turn readers into clients.
The two-hour masterclass on the three-step framework: the AI audience engine, the predictable growth engine, and the automated revenue engine. This is the thinking underneath everything else in the kit.
Custom GPTs, prompts, templates, checklists, swipe files, and video trainings, organized so you can grab what you need for the step you're on.
Chat with other members, ask questions as you build, and see what's working for people a few steps ahead of you. Some are just getting started. Others are already scaling.
People usually come for the course and stay for the vault. The tools inside it took us years to build and test in our own business, and they're the same ones we hand to our done-for-you clients.
"This is the easiest, highest leverage, and lowest cost strategy for building your audience regardless of where you are in your journey."
Norbert Orlewicz, co-founder of Digital Mentors, $57M+ in digital course sales
If you're a coach, consultant, or course creator with a proven program and it's still feast or famine, the newsletter is the piece that evens it out. You stop feeding the content machine to stay visible, and the right people show up to your calls already sold on the value.
If you're an advisor, a broker, a recruiter, or a fractional executive whose business runs on relationships, this is how you stay top of mind with the hundreds of people in your network you haven't talked to in years, without chasing anyone or looking like you need the work. You can't control when someone decides to sell, hire, or make a move. You can control whether they remember you when it happens.
And if you don't have a business yet, this is the thing to build first. Most beginners copy the exhausted experts and build the same broken machine from day one, only slower. The kit shows you the system that every durable online business sits on top of, so you build it right the first time instead of tearing it down later.
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